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Marketing Campaign

How do we attract the important buyers?

Media Sponsors
Our partnerships with successful journals and organisations help promote Photonex and they play a key role in our exhibition and provide excellent coverage to as many people as possible. Covering the worlds of manufacturing, innovation & academia.

Exhibitor Promotion
Exhibitors provide us with details of their products and all the details of their new product launches, demos they may be running so visitors know what to expect to see at the show. The trade previews in several journals will have lots of show news including the conference programme for this year including all the free meetings. So early booking is imperative to give your company the greatest pre-show exposure. Each year Photonex News is produced as a pre-show preview.

Click here for a copy from the '09 event

Advertising
Adverts appearing in major Trade Journals in the UK, Europe & North America throughout the year.

Direct Mail
Using the Photonex owned data resource we can target the key players in the industry in a multi-phased direct mail campaign which starts in May.

Web
This dedicated event website is increasingly important in keeping people up-to-date with who is exhibiting, the exhibition content and that of the Seminar Programmes.

Exhibition Paper Ticket Inserts
Over 55,000 exhibition tickets will be inserted into leading trade journals. 15,000 tickets are distributed by Xmark Media and 14,000 by exhibitors.

View 2009's Invitation - click here

Electronic Invitations
Distributed by exhibitors and Xmark Media.

For more information about the marketing campaign for Photonex, contact Laurence Devereux on +44 (0)1372 750555